caroline blomst loves esprit collab.


This spring I will be launching a capsule collection with swimwear for Esprit. I already hinted about it here. In this post I thought I’d tell you a little bit about the first steps in the design process.

The very first step was for me to create moodboards, Esprit wated three different to choose from. I decided to make three very different moodboards. I created the moodboards with inspirational pictures, color samples and key words I printed out, I then attached these with glue on to a black cardboard. See pics above in the image gallery.

– The first moodboard was pink with floral and leo patterns. The mood was fun and flirty.
– The second moodboard was a vibrant, glamluxe, brazilian inspired with colors like yellow, green and patterns like snake.
– The third moodboard was a cooler one, scandinavian inspired with lots of black and white and with the keffiyeh pattern in focus.

Short after I created the moodboards I went down to Germany to the Esprit headquarter to present my moodboards. The Esprit team (after long discusstions back and forth) finally went for my scandinavian, cool moodboard and I think this one was closest to my heart so that felt good. At this meeting we also choose fabrics and colors from available ones.